I think about the national campaign conducted years ago when people threw garbage wherever, including on the highways. You might remember it as the Keep America Beautiful Campaign.
While some people are still less than clean, there has been a marked improvement in the amounts of trash dumped on the streets and highways.
To heighten public awareness, for topics such as this or smoking, there was a major media push. I would expect the same for this.
But reducing food waste goes against excess purchasing of food...a positive economic benefit for those who sell food. So who is going to support this type of initiative?
The media has begun to push the topic, but is the message getting across?
In a recent Huffington Post article (where I was able to get a few quotes in), the author discusses warehouse store shopping...a location where people buy big, but also where people may end up throwing out big. Unfortunately, the consumer is give a pass for the most part. Consumer have a lot of control over what they buy and what they end up consuming including how much they consume. Many points were not touched upon.
1) Buying large quantities leads to making large quantities which either leads to overeating or throwing it out. Unless you like leftovers.
2) Managing food purchases so foods at home do not go past the expiation date. Those dates have a reason..and while it may not relate to safety, it will most certainly have an impact on quality. Who wants to consume juice that tastes like sugar water because it is 6 months past the expiration date? So people should not purchase so much food that it expires before they eat it.
People have to develop a mindset for the need to control food waste. It is not only a shame to throw out food, but it waste of money.
IFT Weekly July 27, 2016
http://www.ift.org/food-technology/newsletters/ift-weekly-newsletter/2016/july/072716.aspx?utm_campaign=Weekly+Newsletter&utm_source=hs_email&utm_medium=email&utm_content=32191005&_hsenc=p2ANqtz-9TbQPbZVFYd8nWfk6YnA5syp0b1-3rX5LwvSTfPjpqe9bA03gYFEPhcrDVuVhnQptxH5yFwQeEKeCjN1jpxdOC1H9VQg&_hsmi=32191005#headlines1
American consumers don’t understand the impact of food waste
A study published in PLOS ONE shows that even though American consumers throw away about 80 billion lb of food a year, only about half are aware that food waste is a problem. The researchers developed a national survey to identify Americans’ awareness and attitudes regarding food waste. It was administered in July 2015 to 500 people representative of the U.S. population.
The study found that 53% of respondents said they were aware that food waste is a problem. This is about 10% higher than a Johns Hopkins study published the previous year, which indicates awareness of the problem could be growing. “But it’s still amazingly low,” said study co-author Brian Roe, the McCormick Professor of Agricultural Marketing and Policy at The Ohio State University. “If we can increase awareness of the problem, consumers are more likely to increase purposeful action to reduce food waste. You don’t change your behavior if you don’t realize there’s a problem in the first place.”
1) Buying large quantities leads to making large quantities which either leads to overeating or throwing it out. Unless you like leftovers.
2) Managing food purchases so foods at home do not go past the expiation date. Those dates have a reason..and while it may not relate to safety, it will most certainly have an impact on quality. Who wants to consume juice that tastes like sugar water because it is 6 months past the expiration date? So people should not purchase so much food that it expires before they eat it.
People have to develop a mindset for the need to control food waste. It is not only a shame to throw out food, but it waste of money.
IFT Weekly July 27, 2016
http://www.ift.org/food-technology/newsletters/ift-weekly-newsletter/2016/july/072716.aspx?utm_campaign=Weekly+Newsletter&utm_source=hs_email&utm_medium=email&utm_content=32191005&_hsenc=p2ANqtz-9TbQPbZVFYd8nWfk6YnA5syp0b1-3rX5LwvSTfPjpqe9bA03gYFEPhcrDVuVhnQptxH5yFwQeEKeCjN1jpxdOC1H9VQg&_hsmi=32191005#headlines1
American consumers don’t understand the impact of food waste
A study published in PLOS ONE shows that even though American consumers throw away about 80 billion lb of food a year, only about half are aware that food waste is a problem. The researchers developed a national survey to identify Americans’ awareness and attitudes regarding food waste. It was administered in July 2015 to 500 people representative of the U.S. population.
The study found that 53% of respondents said they were aware that food waste is a problem. This is about 10% higher than a Johns Hopkins study published the previous year, which indicates awareness of the problem could be growing. “But it’s still amazingly low,” said study co-author Brian Roe, the McCormick Professor of Agricultural Marketing and Policy at The Ohio State University. “If we can increase awareness of the problem, consumers are more likely to increase purposeful action to reduce food waste. You don’t change your behavior if you don’t realize there’s a problem in the first place.”
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